Turning Data to Gold
Have you seen any of those gold mining programs on television lately? It seems everyone has gold fever, and gold mining has become a booming business. I don’t know anything about mining gold, but I do know about mining data. And as far as I’m concerned, you can turn data into gold if you know where to find it and know what to do with it.
The good news for all of us using Nortridge Software is that we’re each sitting on a mountain of information. Every fact and figure is a critical data point that you can utilize to help you improve your business’s efficiency and profitability. If you’re still a little uncertain about using data, though, let me assure you that you’re not alone. We know that less than 20 percent of people in business today are true pioneers who routinely use data to make decisions. The rest of the population consists of the 10 to 20 percent of people who are total non-believers that don’t see any value in data whatsoever, and the 60 to 75 percent of people who are simply frozen. They’re unable to find their data or to put it to use once they’ve got their hands on it. So, for those of you who are non-believers or frozen, since I truly believe data is as good as gold — and I want you to believe it, too — let me help you figure out how to put your data to work.
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